You don't need to be from or live in Boston to understand the devastation and heartbreak that occurred at the 2013 Boston Marathon.  It stunned us to our core; some of us were at the finish line cheering on the runners. The streets we have all walked down, time and time again, with friends and loved ones, were under attack.  However, we were not at all surprised by the resilience and strength of our community in the wake of the events.

What happened that day hit so close to home that we even hesitated to what action should be taken by us as a company.  In some ways it felt wrong to produce an item of clothing related to something so destructive but also personal.  However, doing nothing was not an option. This city is our love and our life.

The b Positive Project has always focused on keeping a positive attitude through good times, but ESPECIALLY through bad times.  Because those are the times when you need it the most.  And nobody embodies this sentiment more than our fellow Bostonians and those who aided in the efforts to help the victims of this cowardly act.

There is a saying: "You never know how truly strong you are until being strong is the only choice you have."  On that day, people showed their true strength in the face of unspeakable adversity.  We hope that this shirt embodies that strength of this city.

HERE'S OUR PLAN IF YOU AND YOUR ORGANIZATION WOULD LIKE TO GET INVOLVED

1. Purchase any b Boston Strong shirts

2. At the time of your purchase please send us a note with YOUR idea on what you'd like us to do w/ the money raised (examples: One Boston Fund, American Red Cross, etc)

3. Together as a group we will vote via an online survey which idea is the best (most votes wins - only those who purchased will be able to vote)

4. ALL of the PROCEEDS will be go back to those affected.

b Involved. b Positive. b Boston Strong 

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